Three goals for our new website redesign.
The website redesign had several objectives, including improving the user experience for visitors. To achieve this, we optimized the site’s navigation, streamlined the checkout process, and simplified information access.
Additionally, we aimed to enhance the BlacKandleS brand image through a visual design update that aligns with our brand’s values and appeals to our target audience.
Finally, we prioritized mobile responsiveness as many users access the web through their mobile devices. Our solution was to create a mobile-friendly design that adapts to different screen sizes, making it easier for users to browse and purchase products from their smartphones or tablets.